Scare Brain Cancer Away 5K @ East Rochester High School
Oct 23 @ 9:00 am

The Patient Needs Fund is a donation-based fund for patients under cancer treatment at the Wilmot Cancer Institute. Assistance can be provided to patients in the form of gift cards to local gas, grocery, and general merchandise stores such as Kwik Fill, Wegmans, and Target. Often patients need money for gas as many are driving from outside or on the outskirts of Monroe County for treatment daily or weekly. Target and Wegmans gift cards are typically used for food or everyday needs of patients. The amount provided is based upon the patient’s needs; as many patients as possible can be assisted with a donation to this unique fund. This is the power of the Patient Needs Fund; patients are able to focus more on their treatment and fighting cancer, and not on the financial burden that so many of us have.

East Avenue Grocery Run 5K @ Third Presbyterian Church
Nov 5 – Nov 7 all-day

Hunger is Real – The 2021 East Ave Grocery Run is Virtual for now! 

While we hope to have a live event this fall, at this point the event will be virtual. Should the decision be made to have a limited-participation live event, pre-registered participants will be given the live participation option on a first-come, first-served basis, according to the date you registered. We will stay in touch as plans evolve. Thank you for your loyal support and understanding!

And…Thanks to our generous sponsors, participants, donors and volunteers, the 2020 Virtual East Avenue Grocery Run raised more than $55,000 for Rochester-area food pantries. This money will provide nutritious meals to thousands of hungry seniors, children and families. in our community.  We are looking forward to another awesome Grocery Run on the first weekend in November, 2021. Check this page, like us on Facebook and follow eastavenuegroceryrun on Instagram – so you’ll be the first to know details as they develop! Thank you!

Please consider making a donation to help Rochester-area food pantries and emergency meal programs. 






Consider becoming a sponsor!

​”Giving back to the Rochester community is a core value of SMP. Since 2013, our support of the East Avenue Grocery Run has exemplified our People First philosophy. Not only does the event raise funds for an honorable and deserving cause, it provides a fun, family friendly atmosphere and is extremely well organized. Sponsoring the Boogie for Broccoli children’s fun run enables SMP to promote physical activity and social consciousness among Rochester-area youth. Each year it is a pleasure to work with the East Avenue Grocery Run committee to support hunger-relief programs in our region.”

—​ Nikki ReynoldsWellness Director at SMP,
Grocery Run sponsor since 2013


Food drive in memory
​of Tom Ferraro

Tom Ferraro was a life long anti-hunger advocate, community leader, and the founder of Foodlink. During packet pickup, please bring a non-perishable food item to donate to Foodlink in his honor.
Thank you to Alesco Advisors for sponsoring the food drive!


Race With Grace @ First Bible Baptist Church
Nov 25 @ 9:00 am

We are happy to be planning an in-person race for 2021! We anticipate that there will still be some COVID-19 related health guidelines in place that we will need to follow to keep our event safe. Any guidelines will be published as we get closer to the event date. Hope you will join us this year for the 30th anniversary of this wonderful family tradition. The race has attracted more than 1000 runners in recent years.

The Race with Grace 10K is a USA Track & Field certified road race (NY12131KL) that was established in 1991. Held on Thanksgiving morning at 9am, the race begins in front of First Bible Baptist Church on Manitou Road. Following a flat, fast course that encompasses Latta, Manitou, North Greece, and Frisbee Hill Roads, the route finishes in the north parking lot of the church, adjacent to the main auditorium.

The entry fee includes a ¼ zip pullover long-sleeved tech shirt to the first 200 registrants and long sleeved cotton tees to registrants 201-800. Sizes are guaranteed if you register prior to November 7, 2021. There will be plenty of food and refreshments, complete computerized race results available online (, and, if you are in the right place at the right time, a finishing photo. Awards will be given to top male and female finishers in the Open Masters (40+), Veterans (50+), and Seniors (60+) categories, as well as the 1st, 2nd, and 3rd place finisher in each age group.